Social Media Strategy:

The chances of your not having heard about Facebook or Twitter are probably close to zero. And at a personal level, you may also be using such social media services actively to interact with your friends and family. But how aware are you about the fact that social media marketing is one of the most popular methods that progressive companies deploy today to get their word across to their customers? Social media has become as powerful a marketing tool as TV or print advertising was for many decades. With the advent of the Internet and the global adoption of this medium by all cross sections of society, the World Wide Web has evolved into an excellent marketing platform for businesses, both large and small.

However, at many companies that acknowledge the potential of this medium and have taken steps towards making the most of this tool, their social strategy often falls short in effectiveness and at times, can also end up hurting their image in the market. Like any other marketing method, social marketing must also have a plan and structure. Clear objectives must be defined and methods drawn up to effectively meet those objectives. Otherwise, the efforts would go in vain. The idea is to engage actively with your customers and get a pulse of what your market base likes or dislikes, what they want from you and what they are happy or unhappy about. This requires a rock solid plan backed by a well structured set of tools that will enable you to interact with your customers in real time.

At Indicus, we have put social media to good use not just for ourselves, but also for some of our customers in Japan who have benefited greatly from this future oriented marketing strategy. You may be surprised to know that as per a recent study, more than 30% of consumers choose to check out the Facebook pages of various retail companies before they buy their products. Similar trends are being observed for many other kinds of businesses as well. So it would be safe to assume that this is a rapidly evolving pattern that is here to stay for the foreseeable future.

If you are contemplating your first foray into this exciting medium or are looking towards increasing the effectiveness of your social media strategy, Indicus can empower you to leap into the future of online engagement.